New
The Operating System for Real Estate Brokers Who Scale Smarter
Proptude is a real estate operating system built for brokerages that need more than just a CRM. From lead capture to agent routing, compliance tracking to drip campaigns, it empowers your entire team to move faster, close smarter, and scale profitably.
20 Years of Experience
Trusted Foundation. Proven Legacy.
Proptude comes from Softude, a global tech leader with 20+ years of building high-performance CRM and automation solutions for top names across industries. In real estate, our platforms like Property Master have powered leading brokerages in India and the UAE, delivering clarity, speed, and scale in some of the most competitive markets, including Dubai’s fast-moving market. Now, we’re bringing that proven expertise to the U.S., reimagined for how modern brokers work.
Built on Salesforce for unmatched reliability
Trusted by global broker teams
Made for high-performing real estate operations
The Real Estate Operating System
Every Tool You Need. Powered by AI. Built for Brokers.
Proptude brings all your mission-critical tools into one platform, smarter, faster, and fully automated.
Built For Broker Control
Modern Brokerages Run on Systems, Not Spreadsheets
Proptude helps you turn leads into listings and listings into deals, with AI-powered workflows built for how U.S. brokerages really operate.
Agent Action Plan
Every Agent, A Clear Next Step
Assign custom automated workflows to agents based on lead type or deal stage, no more guesswork.
Agent Workflow
Team Claity
Task Automation
Lead Pond & Lead Routing
Smart Lead Distribution
Unclaimed or older leads are automatically recirculated to active agents.
Lead Pond
Efficiency
Agent Productivity
Blast Alerts
Push Updates Instantly
Send new listings, price changes, or time-sensitive updates to agents or prospects in seconds.
Alerts
Speed to Lead
Team Updates
Smart Geo-Farming
Prospecting The Right Neighborhood
Run hyperlocal, AI-powered campaigns that zero in on your most promising farms, tracking engagement and lead activity down to the street level.
Geo Targeting
Farming
Local Leads
Drip Marketing & Lead Nurturing
Keep Leads Warm, Automatically
Automate personalized follow-ups and drip emails based on lead activity, interest, and timing.
Lead Nurture
Follow Up
Email Automation
AI Smart Assistant
Work That Handles Itself
AI helps agents prioritize leads, schedule follow-ups, and even suggest next actions.
AI Help
Efficiency
Smart CRM
Auto Follow-ups & Nurturing
AI-Driven Lead Integration
Instantly capture and unify leads from every channel, with AI tagging and routing them to the right agent in real time.
CRM Inbox
Smart Messaging
Hub
Custom Lead Scheduling
Plans Built Around Every Lead
AI creates tailored schedules with the right call times, reminders, and follow-ups, matching each lead’s pace and priorities.
Lead Journey
Smart Scheduling
Lead Conversion
Schedule A Live Demo
Stop juggling tools and start closing more deals with Proptude, the real estate operating system built for modern brokerages.
Capture & route leads instantly with AI-powered intelligence
Manage listings & contracts effortlessly, never miss a deadline again
See agent performance & pipeline health in real time for smarter decisions
Automate campaigns & communication that consistently win clients